| Link Development as it pertains to article writing is | | | | vs. linking the same text to your home page as it |
| basically very simple. Since most article directories | | | | doesn't really add any value. |
| and submission services do not allow live hyper | | | | For your second link in the resource box try |
| links within the content of the article your best | | | | sending the reader to a special landing page for |
| linking comes in the author resource box. | | | | your mailing list. Use your best keyword phrase |
| Importance of Link Building - Search engines | | | | such as.. |
| evaluate incoming links on various parameters to | | | | Sign up for our "Fishing and Hunting Newsletter" |
| determine the value of each site linking to you. | | | | and receive a free ebook on Dove hunting in |
| They evaluate the page rank of the linking | | | | Arizona... |
| website, the theme and relevance of the linking | | | | "Fishing and Hunting Newsletter" would be your |
| webpage to your theme, and page relevance | | | | anchor text. NOW, create a special landing page |
| based on keywords in the document and anchor | | | | with a paragraph or two mimicking your article |
| text. | | | | theme with the keywords Fishing and Hunting |
| What does that mean to you? | | | | newsletter and Dove hunting in Arizona and you |
| There are four points of interest in the previous | | | | have a relevant anchor text with a truly relevant |
| statement. Theme of the linking webpage, | | | | landing page, Great spider Food! |
| relevance of the linking webpage to your theme, | | | | Importance of the Article Summary |
| page relevance based on keywords in the | | | | This section is often over looked by many |
| document, and anchor text. For the purpose of | | | | authors who get in a hurry to post there articles. |
| this article I will use a generic "outdoor article | | | | Instead of just cut/paste a snippet of the article |
| website" as an example. | | | | why not create a few keyword rich sentences |
| Theme of the linking webpage | | | | that are relevant to hook the reader and the |
| The basic theme of the website is obvious but | | | | spiders. Since the summary appears only on the |
| what is more important is the theme of the | | | | category pages and must compete with the |
| linking page, the actual article itself. This theme | | | | other articles in that category, it only makes |
| takes into account the whole package; Title, | | | | sense to make the title and summary the best |
| Article, Resource box, Keywords. | | | | they can be. |
| Relevance of the linking webpage to your theme | | | | Lastly! But of great importance. Don't forget to |
| First, try to choose the best "anchor text" and | | | | list as many quality keywords as possible From |
| "landing Page" in the authors resource box. Don't | | | | the Article to list in the "Keyword section" of the |
| write an article promoting "Deer Hunting the | | | | article submission form. These words are usually |
| Appalachia Mountains" then link to the Home Page | | | | inserted into the Meta Keyword Tag automatically |
| of the directory. It would be much better to link | | | | when the article is displayed. These are the |
| to a page within that website that is about Deer | | | | keywords the Spiders are feed, so pick good |
| Hunting. The key is "relevance of the linking | | | | ones. |
| webpage to your theme" | | | | In conclusion, it is important to put as much |
| Keywords in the document and anchor text | | | | thought as possible into your articles. From the |
| As stated above, page relevance based on | | | | article Title and article Summary to the Author |
| keywords in the document and anchor text are | | | | Resource box and Keywords. Using as many |
| of the greatest importance. Here is an example | | | | keywords and keyword phrases as possible |
| of a good "anchor text" link in your article. | | | | WITHOUT making it feel unnatural. |
| Example: Within your article, you link the word | | | | Don't make the mistake of throwing together an |
| "shot gun" to an article that you wrote about | | | | article and slapping on a resource box and expect |
| selecting the proper shot gun for phesant hunting. | | | | the search engines to treat it as relevant. |
| This is a good example of an anchored text link | | | | |